Unique Ways To Promote Your Waxing and Hair Removal Salon

Tried-and-true advertising methods like TV commercials and billboards have proven to be a successful way to market small businesses. While these mediums are definitely effective, they're also quite expensive. For waxing salons that are looking to expand, there are some unique and exciting methods to use that don't have to cost a lot of money.

His-and-Her Services - For many years, men's grooming was a small market limited to barbershops. Recently, however, men have begun to incorporate style into their personal grooming, which means that your potential market has expanded considerably. Offering a his-and-her waxing package will attract women, your "bread-and-butter" customers, and men-the new, unexplored market. You can promote these offers by using temporary window signs like a window cling, or even run a short commercial campaign to attract new clients.
Event Parties - There are certain groups of customers who could bring you lots of business, like bridal parties, quinceañera groups, and prom attendees. Open your business to these markets by participating in bridal expos, targeting students attending prom, etc. By creating some sort of service special for these kinds of groups, you're more-likely to book appointments with them. This gives you several new customers all at-once, which you can then turn into repeat business.
Customer Loyalty - Waxing and hair removal is an industry that requires more than one visit, so you should strongly-focus on keeping your current clients in addition to reaching new ones. Having some sort of loyalty program is a great way to do so. Print loyalty cards that customers can use to track their visits, and then every nth visit can be free, or at least be discounted. What you offer isn't as important as the fact that you're rewarding customers for returning to you.
Referrals - Finding a good waxer can be difficult, so happy clients are likely to tell their friends when they do find someone they can trust. Potential new clients are much more-likely to listen to someone they know than actual business advertising, so encourage your best clients to bring you new business by offering them a special discount or referral bonus. Promote your referral program by display a vertical banner or other signage inside your lobby.
Social-Networking - Social media has taken the Internet world by storm, and businesses can use this to their advantage. Running and maintaining active and useful social media pages is a great way to interact with customers personally, offer the latest industry tips and information, and promote new services you offer.

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The key to marketing a business like a waxing salon or hair removal company is to show customers the benefits of your services, that you (and your employees) are fully-qualified, and that you will make your treatments as painless as possible. By incorporating interesting and current marketing techniques, you'll set your salon apart from the competition and have a full appointment schedule!