If your hair is dry and lackluster, an innovative new hair- smoothing treatment promises to give you the manageable tresses you've always longed for. The Brazilian Blowout is a keratin-enriched process which makes even the frizziest hair smooth and radiantly shiny. It doesn't completely straighten your waves and curls, just makes your hair much softer, and you can blow dry it straight in a fraction of the time it used to take. But it does mean an hour and a half in the salon chair, and it doesn't last more than a few months. It is also on the expensive side. Celebrities and common folk alike are thrilled with the results but before you book an appointment, there are a few things you should know.
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This blowout method promises to actually improve the health of your hair. It strengthens your tresses by filling in the damaged cuticles with keratin while bathing it in moisturizing and softening botanical extracts. It is effective on every type of hair, be it dry, straight, thick, fine, brittle or chemically over-processed. You can even apply the formula on top of other relaxers and straighteners.
The Brazilian Blowout is different from the other Brazilian or Japanese straightening treatments around, which use harsh chemicals, even formaldehyde in their formula. Be sure you specify Brazilian Blowout, not straightener, because who wants known carcinogens sitting on their head?
To learn the exclusive technique and be certified as a Brazilian Blowout stylist, salon professionals must attend a one-day workshop to master the process. Here are the steps your stylist takes during your blowout:
1. Wash hair with clarifying shampoo
2. Apply keratin, much in the same manner as hair color.
3. Blow-dry hair in your usual style
4. Flat-iron in very small sections to seal in the formula with extreme heat (450-degrees!)
5. Rinse and dry one more time.
From start to finish, the treatment will take approximately 90 minutes and cost in the neighborhood of $350 dollars. Results will last up to 12 weeks, after which the treatment diffuses and washes away, leaving no line of demarcation as new hair grows in. Keep in mind , though, that you must also buy special acai aftercare products to guarantee the Brazilian Blowout's life span.
Before scheduling the Brazilian Blowout, make sure and ask if it is formaldehyde-free. Women who are pregnant or breastfeeding are advised against receiving the treatment.
Is the Brazilian Blowout worth the hour and a half in the salon, the expense and the relatively short time it lasts? The unanimous answer so far seems to be "yes" among those who have tried it and rave about their shiny, manageable hair. If you have the money and the time, and don't mind returning to the salon every three months, this might be the treatment you were looking for!
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